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5 Lessons For Casting a Great Source

Casting a great source into your story is one of the ultimate tricks of the journalism trade. A great source illuminates and strengthens a piece, adding intrigue and credibility to the facts at hand....

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Content for Kids: The Unsung Hero

Education is the next frontier in digital content. Consumers are hungry to learn – and the demand has not gone unheard. Platforms like Udacity, Udemy, and Coursera are connecting university-level...

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How Dove’s Real Beauty Video Touched a Nerve and Went Viral [VIDEO]

Dove’s Real Beauty Sketches video has been viewed more than 27 million times in the past 10 days. In keeping with the spirit of its Real Beauty campaign, Dove commissioned a FBI-trained sketch artist...

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Mountain Dew, Courting Too Much Controversy

It’s been a tough May so far for Mountain Dew. First, it released a video by rapper Tyler, The Creator that was described as “arguably the most racist commercial in history,” and then this week the...

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How ‘The Slurve’ Newsletter Changes The Game

Before most people have hit the “snooze” button on their alarm clocks, Michael Brendan Dougherty has surfed through nearly 3,000 pieces of content – articles, recaps, GIFs, memes, and blogs – to create...

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How a Nonprofit Empowers with Content

There are two fundamental questions every nonprofit grapples with: How to make people care? And, how to turn caring into action? For upstart organization Empower Generation, where I serve as the...

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Projecting Cool: How a Paris Bar Cultivates Cache Online

Friendly is not the first word most people would use to describe Paris. It is a beautiful and varied city, filled with creative people and buzzing cafés. But like with many cities, the coolest places...

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Storytelling Lessons from Zach Sobiech’s Beautiful Life [VIDEO]

When 14-year-old Zach Sobiech discovered that he had terminal cancer, he decided to do what he always wanted — to become a rockstar. His mission? To show the world that the time to start living your...

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Rockstar Startup Storytelling: Know What It Takes

This post is part of the Content Q&A Series, featuring interviews with top content strategists and bloggers about their work and insights about the industry. Congratulations on building the most...

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Microsoft Steps Up Its Storytelling Game with ’88 Acres’

Relying on others to tell your story can be perilous, but if you are a big company, the validation provided by a well-researched report in the independent press is worth the risk of being misunderstood...

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