5 Lessons For Casting a Great Source
Casting a great source into your story is one of the ultimate tricks of the journalism trade. A great source illuminates and strengthens a piece, adding intrigue and credibility to the facts at hand....
View ArticleContent for Kids: The Unsung Hero
Education is the next frontier in digital content. Consumers are hungry to learn – and the demand has not gone unheard. Platforms like Udacity, Udemy, and Coursera are connecting university-level...
View ArticleHow Dove’s Real Beauty Video Touched a Nerve and Went Viral [VIDEO]
Dove’s Real Beauty Sketches video has been viewed more than 27 million times in the past 10 days. In keeping with the spirit of its Real Beauty campaign, Dove commissioned a FBI-trained sketch artist...
View ArticleMountain Dew, Courting Too Much Controversy
It’s been a tough May so far for Mountain Dew. First, it released a video by rapper Tyler, The Creator that was described as “arguably the most racist commercial in history,” and then this week the...
View ArticleHow ‘The Slurve’ Newsletter Changes The Game
Before most people have hit the “snooze” button on their alarm clocks, Michael Brendan Dougherty has surfed through nearly 3,000 pieces of content – articles, recaps, GIFs, memes, and blogs – to create...
View ArticleHow a Nonprofit Empowers with Content
There are two fundamental questions every nonprofit grapples with: How to make people care? And, how to turn caring into action? For upstart organization Empower Generation, where I serve as the...
View ArticleProjecting Cool: How a Paris Bar Cultivates Cache Online
Friendly is not the first word most people would use to describe Paris. It is a beautiful and varied city, filled with creative people and buzzing cafés. But like with many cities, the coolest places...
View ArticleStorytelling Lessons from Zach Sobiech’s Beautiful Life [VIDEO]
When 14-year-old Zach Sobiech discovered that he had terminal cancer, he decided to do what he always wanted — to become a rockstar. His mission? To show the world that the time to start living your...
View ArticleRockstar Startup Storytelling: Know What It Takes
This post is part of the Content Q&A Series, featuring interviews with top content strategists and bloggers about their work and insights about the industry. Congratulations on building the most...
View ArticleMicrosoft Steps Up Its Storytelling Game with ’88 Acres’
Relying on others to tell your story can be perilous, but if you are a big company, the validation provided by a well-researched report in the independent press is worth the risk of being misunderstood...
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